Partners in the Recyclate Initiative


The Recyclate Initiative works toward greater sustainability in waste management and genuine plastic recycling from the Yellow Bag collection system. It adheres to a closed loop principle in which production of plastic packaging forgoes the use of crude oil. Plastic from the Yellow Bag is processed into such high quality material that it can serve as the basis of packaging for foodstuffs. With a new type of technology, recycled PET flakes are cleverly sorted and then used as a secondary raw material to produce transparent bottles. This is a true cycle that does without petroleum as the basis for plastic packaging and thereby reduces environmental pollution. The Recyclate Initiative, an innovative partnership involving companies and organizations, has real success here.

Recyclable cross-industry value chain  

Another innovation in the Recyclate Initiative is the use of a joint cross-industry value chain. Participants, including the Green Dot, the packaging company ALPLA Werke Alwin Lehner GmbH Co & KG, the retail concern REWE Group and Unisensor Sensorsysteme of Karlsruhe, work with the trusted Werner & Mertz Frosch brand and NABU, Nature and Biodiversity Conservation Union.


Upcycling technology that works

The high-tech company Unisensor has developed an efficient fine-sorting of PET flakes that uses ultra-modern laser technology. The recycled flakes are sorted by laser so that only absolutely transparent flakes remain available for further processing. The highly respected Fraunhofer Institute examined the recovered material and declared it in compliance with the requirements of the United States Food & Drug Administration (FDA) for use with foodstuffs. The processing of used packaging of PET into recyclates has a two-fold environmental advantage over conventional production using petroleum. For one thing, it does not work with fossil fuels but rather with recyclates and so closes the raw material cycle. In addition, the manufacturing process consumes up to two-thirds less energy and saves CO2 in two ways.


Who's who in the Recyclate Initiative?


Grüne Punkt


The Yellow Bag collection system for household product packaging, sorting and initial reprocessing.



Uses ultra-fast laser spectroscopy for fine sorting of PET flakes obtained from the Yellow Bag.


Produces PET bottles from the material obtained through recycling. With high quality and a share of up to 40% recyclates from the Yellow Bag.


Initiator, driver, filler and implementer of innovations. Has launched on the market recyclate packaging made up of 20% recyclates from the Yellow Bag.



Interface to consumers, supports initiative's efforts and makes consumers aware of sustainability in packaging.


Supports value-adding development with critical expertise.


The Vision

"We see this type of upcycling as practiced eco-effectiveness," says Schneider. The initiative has ambitious recycling goals for the future too. "We want to fully exploit the potential of one and one-half million tons of plastic waste from the Yellow Bag," he added. "Furthermore, we intend to promote the use of new technologies. Crude oil is a limited resource and what's lacking is a vision of an effective material cycle. We want to expand the pilot project of our joint initiative into an idea that establishes itself in the mind of the consumer."