Award-winning circular economy

The German Packaging Award, World Star Packaging Award, German Sustainability Award and German Federal Ecodesign Award are just some of the honors the Recyclate Initiative has received for its innovations. The pioneering achievements show that it is possible to create a functioning circular economy for plastic obtained from the Yellow Bag. Since the start of the Recyclate Initiative, its successes have been recognized around the world as best practice examples. The initiative continues to set new standards for sustainable packaging solutions.

German Sustainability Award 2025
The German Sustainability Award is highly respected among honors bestowed on sustainable brands and concepts. Since 2008, Europe’s largest award for ecological commitment and social responsibility recognizes the achievements of Germany’s sustainability pioneers.

In 2025Werner & Mertz prevailed over big players such as Procter & Gamble and Henkel in a multi-step process and, as a pioneer in the sustainability transformation, won the German Sustainability Award in the sector Furniture, Household and Consumer Goods in the industry category Detergents and Cleaning Products. A jury of experts praised the Mainz cleaning products manufacturer as an eco pioneer for its sustainable business practices. Owner Reinhard Schneider personally accepted the award.

Circularity Champion Award 2024
The Circularity Champion Award honors companies for innovative approaches and outstanding achievements in the circular economy. In 2024, seven companies were selected from 85 applicants as award winners in three categories.

Werner & Mertz was designated a Circular Solution Leader and honored with the Circularity Champion Award 2024 in the category Innovative Solutions for its fully recyclable stand-up pouch. The awards ceremony took place during the Responsible Leadership Conference in Frankfurt am Main.

WorldStar Packaging Award 2023
The international World Star Packaging Award issued by the World Packaging Organisation (WPO) is open exclusively to winners of national packaging competitions whose packaging is already on the market. The award is given in 12 main categories and four special categories.

Werner & Mertz and Berry Global jointly received the WorldStar Packaging Award 2023 in the Household category for the spray head designed for the circular economy. From 488 submissions, the 45-member international jury selected the winners from 37 countries in 18 categories.

German Packaging Award 2022
In the international cross-industry competition, the German Packaging Award is granted every year to honor forward-looking solutions and developments in packaging. The organizer of the award, under the patronage of the Federal Ministry for Economic Affairs and Energy, is the German Packaging Institute (DVI).

For its new spray head, Werner & Mertz and its cooperation partner Berry Global received the German Packaging Award 2022 in the Sustainability category. The awards ceremony was held during the trade show Fachpack in Nuremberg.

World Star Packaging Award 2022
In 2022, the third worldwide innovation from Werner & Mertz received the WorldStar Packaging Award. This time it’s for increasing the Yellow Bag material from 20% to 50% in the eco pioneer’s PET bottles made completely of used plastic – a joint achievement with cooperation partner ALPLA.

additional awards

Prior to winning the World Star Packaging Award 2022, Werner & Mertz was honored with the German Packaging Award 2021 for increasing the share of rPET material from the Yellow Bag from 20 percent to 50 percent.

“Werner & Merz is consistently pursuing its goal to produce a bottle with the highest possible proportion of PCR from recyclable plastic and has been able to increase the share of recyclate from 20% to 50% without any strong colouring or loss of transparency in the material. The effort required to recover the rPET during sorting in the recyclable plastic disposal process is significantly higher and more complex than for material from drinks bottle collection (PET). This makes the bottle a pioneer in terms of the rPET content from PCR from recyclable plastic,” according to the 24-member jury representing business, research and academics.

In 2021 the recyclable packaging for the Frosch brand was among the winners in the Design category in which visionary, sustainable packaging concepts were recognized.

“The Recyclate Initiative founded by Werner & Mertz in 2012 has impressively provent that brand name packaging can be produced from used plastic recovered from the Yellow Bag. The packaging is suitable not just for laundry detergents and cleaning products, but – for the first time ever – cosmetics (shower gels) too It is made possible by the technology in the high-quality processing of recyclate, which can be used repeatedly for new packaging. There is no comparable reuse of mixed packaging from post-consumer waste collections anywhere else in the world,” according to the jury.

Since 2011 the German Design Award has been conferred by the German Design Council to honor innovative products and projects, manufacturers and designers in the German and international design sector. Award winners are chosen by an international jury of experts.

The completely recyclable stand-up pouch of a monomaterial (polethylene) for the Frosch brand won the German Design Award 2021 in the category “Excellent Communications Design – Eco Design”. This honor shows that appealing design and ecological orientation are not mutually exclusive. The manufacturer Werner & Mertz of Mainz received the award for “outstanding design quality” in the words of the international jury of experts.

The first completely recyclable pouch of a monomaterial (polyethylene) for the Frosch brand was the winner of the World Star Packaging Award 2020 in the Household category.

“The highly innovative 100 percent recyclable pouch has cleared sorting and recycling hurdles on its way to genuine recyclability. […] That is Cradle-to-Cradle!”, said the jury for the WPO competition about its decision.

In 2019 Werner & Mertz received the German Packaging Award for the completely recyclable stand-up pouch in the Sustainability category and for the shower gel bottles with 100% HDPE recylate from the Yellow Bag in the New Material category.

The Pack the Future Award, organized by Elipso (French association for plastic packaging) and the IK (German association for plastic packaging), is awarded each year during the all4pack trade fair in Paris. The winner of the award qualifies automatically for the World Star Awards presented by the World Packaging Organisation.

In 2018 Werner & Mertz was awarded the prize in the Ecodesign category along with Heinz Plastics Böhm for the development of caps made of 100% recycled polypropylene.

In 2018 Werner & Mertz and ALPLA also were honored with the World Star Packaging Award in the Household category for the world’s first bottles made of 100% post-consumer HDPE recyclates from the Yellow Bag. The bottles are used for the brands emsal floor care and green care Professional.

The competition’s judges praised the extraordinary pioneering work in support of genuine material recycling and the protection of limited resources. They also praised the developers for maintaining the products’ familiar appearance and the quality of the bottles, which they said was equal to that of bottles made with virgin material.

The Plastics Recycling Awards Europe are awarded in five categories annually during the Plastics Recycling Show Europe in Amsterdam. The awards’ purpose is to underscore the significance of recycled plastic products and recognize the efforts of the European plastic recycling industry.

In 2018 the award in the category Recycled Plastic Packaging Product of the Year went to Werner & Mertz and The Green Dot for the emsal bottles made of 100% HDPE recyclates obtained from the Yellow Bag.

In 2017 Werner & Mertz received the German Packaging Award in the New Material category for the flip-top caps made of 100% polypropylene recyclates.

Another honor for Werner & Mertz in 2017 was the Pack the Future Award in the Ecodesign category for bottles made of 100% HDPE recyclates from the Yellow Bag.

In the REWE Group consumer voting in 2016, Werner & Mertz took the first three spots and won the German Sustainability Award for non-food entries in the category “Germany’s Most Sustainable Products”. In the nationwide survey consumers selected the Frosch brand products as the top three most sustainable products.

In 2016 Werner & Mertz took double honors in the German Packaging Award – in the Sustainability category and also in Gold for bottles made of 100% HDPE recyclates from the Yellow Bag.

At a ceremony in New York Werner & Mertz received the international Cradle to Cradle Products Innovator Award in 2015 for its Frosch and green care Professional brands. The coveted prize from the Cradle to Cradle Products Innovation Institute, a non-profit organization with headquarters in San Francisco, is awarded to industrial companies that manage their production according to the Cradle to Cradle® principle in closed loops for maximum sustainability. The award winners are hailed as pioneers in their industries.

In 2014 Werner & Mertz received for the first time the Special Prize of the German Packaging Award for its Recyclate Initiative and the award Best Packaging 2014 in the Laundry and Cleaning Products category.

Every year the Efficient Customer Response (ECR) Award honors ideas and innovations that companies, in cooperation with others, develop into products or processes characterized by a high degree of customer orientation and a strong focus on sustainable business. The highly respected award is presented annually at a ceremony in Nuremberg attended by about 400 guests from top management at leading industrial and commercial companies.

In 2014 the Recyclate Initiative received the ECR award for the outstanding collaborative work along the supply chain.

Since 2012 the Federal Environment Ministry and the Federal Environment Agency have promoted the annual Federal Ecodesign Award to make the public aware of ecological design’s contribution to environmental protection and to encourage innovation in this area. The Federal Ecodesign Award puts environmental assessment and design evaluation on equal footing and showcases innovative products, services and ideas of outstanding ecological and design quality.

In 2014 Werner & Mertz received the Federal Ecodesign Award for a particularly innovative and sustainable packaging design that came from the Recyclate Initiative. Federal Environment Minister Barbara Hendricks presented the respected prize to Reinhard Schneider in Berlin.